You have traffic. Your product page may be losing buyer confidence.
A fixed-scope Shopify PDP Conversion Audit that shows exactly where one product page leaks trust, clarity, and purchase intent before you spend more on ads.
Who this is for
Shopify/DTC founders who already have some visits, clicks, boosted posts, Meta/TikTok traffic, or store sessions — but product-page sales are weak or absent.
- “Traffic but no sales.”
- “People view the page but don’t add to cart.”
- “I don’t know if the issue is copy, trust, shipping, reviews, UX, or checkout anxiety.”
What you get
- Above-the-fold and CTA-area audit
- Buyer anxiety map
- Trust / shipping / returns / review visibility notes
- Before/after copy blocks for hero and CTA area
- Prioritized 7-day fix list
Example: mid/night 00.00 PDP audit
The public product pages have strong brand material — jojoba/candelilla/PHA/aloe for Scalp Scrub, and tomato leaf/chili leaf/olive flower for Midday Parfum. But the product pages behave more like polished brand pages than buyer-decision pages.
- CTA area does not answer shipping/returns/trust fast enough.
- `Add to card` creates avoidable trust friction.
- Product numbering appears inconsistent across Scalp Scrub sections.
- A countdown showing `00 HRS 00 MIN 00 SEC` can feel abandoned.
- Bundle discount exists but needs a reason to buy 2–3 items now.
Example CTA-adjacent rewrite
Goal: compress the buyer reason next to the buying action, instead of making visitors hunt through the page.
What this is not
This is deliberately narrow. The goal is not to redesign the whole store or promise revenue lift. The goal is to find obvious product-page confidence leaks and give you fixes you can implement this week.
- Not a full redesign
- Not ad management
- Not a sales guarantee
- Not fake testimonials or generic CRO fluff
- Not backend analytics unless you voluntarily provide screenshots
Starter audit
One Shopify product page. Delivered in 48–72 hours as an annotated teardown + rewritten copy blocks + 7-day action list.
Payment link is sent after confirming the product page URL and audit fit.
Intake questions
- Product page URL
- What traffic source are you using?
- What is the current problem: no sales, low add-to-cart, low checkout, or low repeat?
- Optional: traffic/conversion screenshot
- What can you edit yourself this week?